Creating your ICA + Anti ICA

Whether you're just starting out or looking to refine your target audience, this workbook is an invaluable tool for you! Get ready to meet your ideal client and grow your business with confidence!

Your Image

Discover Your Dream Client: Through engaging activities and thoughtful questions, you'll dive deep into the characteristics of your perfect customer.

Spotlight on the Anti-Avatar: Equally important is knowing who your product is not for. This workbook helps you identify the anti-avatar, saving you time and energy from marketing to the wrong crowd.

Actionable Steps: Turn insights into action with strategies tailored to attract your ideal client. Learn how to tweak your marketing to engage and convert.

Y'all this shift in ICA has been the best thing ever for my biz. I resisted it for the longest time because of imposter syndrome. But in just the few weeks that I switched from posting on IG to LI, I have started to make traction. Two people offered to introduce me to people they know who want a ghostwriter for legacy autobiographies. And one connection just today invited me to be on his podcast that focuses on inspiring and professional growth! The hard work is worth it!

Dalene Bickel
Author & Book Coach

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